Understanding the Science of Branding

Branding is more than just logos and colors — it’s a psychological and strategic process that shapes how people perceive and connect with your business. In Understanding the Science of Branding, we dive deep into the cognitive, emotional, and behavioral science behind successful brands. This interactive session explores how brand perception is formed, the role of storytelling and design in influencing consumer decisions, and how to build trust and loyalty through brand consistency. Perfect for marketers, founders, and creatives, this workshop will give you a fresh, research-backed perspective on how to build brands that truly resonate.