The Growth Dilemma: What Works, What Doesn’t & How to Make Smarter Marketing Bets

As brands chase rapid growth, many fall into the trap of mistaking short-term “growth hacks” for sustainable scaling. This workshop explores the real-world challenges that arise when businesses move from early traction to long-term scale, from misused A/B testing and vanity metrics to poor budget decisions and unstructured experimentation. Through practical insights and proven frameworks, attendees will gain a clearer understanding of what actually drives sustainable growth, what’s holding them back, and how to make smarter, more strategic marketing bets that scale.