Meet & Greet with Medhat Yassin

Medhat Yassin is a distinguished strategic business<br /> transformation consultant, serial entrepreneur, and<br /> business mentor with over 29 years of experience<br /> across diverse commercial domains, including<br /> marketing, brand development, business development,<br /> and sales. He has advised and collaborated with more<br /> than 400 local and international brands, delivering<br /> measurable growth, strategic expansion, and<br /> successful market positioning.<br /> Throughout his career, Medhat has held leadership<br /> roles at major global corporations such as IBM and<br /> Procter & Gamble and served as the Regional<br /> Marketing Director for Burger King in the MENA region.<br /> He began his entrepreneurial journey in 1998 by<br /> founding and scaling food and hospitality ventures,<br /> including the successful launch of Win-Win Business<br /> Development in 2012, which introduced the BOGO<br /> (Buy One Get One) concept to the region—a venture<br /> that was later acquired by investors.<br /> Medhat is currently the Executive Vice Chairman and a<br /> partner at Mori International Group, where he plays a<br /> key role in business transformation, commercial<br /> strategy, and operational growth. He is also the<br /> founder of several impactful platforms including<br /> Business Bullets, Business Combos, and the Cairo<br /> Business Community, which support entrepreneurs,<br /> SMEs, and corporate leaders through strategic<br /> mentorship, practical training, and market-ready<br /> programs.<br /> Known for his hands-on approach and deep market<br /> insight, Medhat has led business turnarounds and<br /> exponential growth initiatives across Egypt, the GCC,<br /> and North Africa—particularly within tech startups,<br /> mega projects, and family businesses. His mentorship<br /> combines visionary strategy with grounded execution,<br /> making him a trusted advisor to executives, founders,<br /> and young professionals alike.<br /> Medhat is also the author of the Arabic business book<br /> “Personal Branding: القصة التي سيحكيها الناس عنك” and<br /> continues to champion the values of ethics, growth<br /> mindset, and purpose-driven leadership in every<br /> business endeavor