Meet & Greet with Said Baaghil

Said Baaghil is a globally recognized brand scientist, strategic advisor, and author with over 20 years of experience in brand strategy. He is the author of acclaimed books such as Brand Clarity and the creator of the BrandClarity OneWord Model, a framework adopted by global businesses and academics. Known for his bold, disruptive approach, Baaghil has advised companies worldwide—particularly in the Middle East—on brand strategy, marketing, and business transformation. Today, he is a thought leader and advocate for authenticity, strategic depth, and fearless brand creation..