General Secretary of EPEA & CEO of Nile Capital Holding
EPEA
Dr. Basel Hussein Roshdy:
Currently the CEO & Managing Director of Nile Capital Holding and Chairman & CEO of IT Investments Fund.
Basel has 31 years of professional experience in areas of private equity, venture capital, deals making, and ventures business development. He has actively participated in many good deals in technology, education, infrastructure, and Green Energy sectors over 25 years in Egypt and MENA region. Basel has evaluated and executed investments in more than 80 companies and a number of PE and VC funds locally and abroad, and has realized many Exits and M&As in Egypt and abroad.
In addition, Basel started his financial experiences career in the banking sector whereby he worked in corporate lending, project finance and syndication. Still, during his PE and VC career afterwards, he has participated in arranging debt financing for a number of deals in energy, telecom and infrastructure sectors with local and foreign banks as well as DFIs.
Basel studied construction engineering, MBA at AUC, and doctoral degree in finance and investment management from UK and Netherlands.
In addition, Basel is a Founding Board Member and general secretary of the Egyptian Private Equity & VC Association (EPEA), as well as other companies, and actively participated in establishing and growing many business organizations and spoke in tens of professional conferences and events. Basel has also participated in creating and empowering many partnerships and alliances locally and regionally, as well as several mentorship programs and consulting assignments.
Digital Economy and Technology General Division (DETGD)
Egypt
Hamdy A. Khalil is the co-founder and CTO of eSpace, an Egyptian software house (est. 2000) that builds large-scale platforms for governments, enterprises, and startups. He led the technical team behind Egypt’s national election portals (2011–2022), scaling to 100+ servers and handling hundreds of millions of lookups. His work also includes launching Salesbuzz for clients such as Unilever, P&G, Nestlé, and Cadbury Adams, and supporting startups including Akhbarak.net. From 2022 to 2025, he served as VP of Engineering at Cartona, helping the B2B FMCG marketplace process over 4B EGP annually for 50,000+ retailers across Egypt. now helping enterprise on their AI transformation.
Ramy Refaat is a Digital Transformation Manager at the National Bank of Egypt.
years of experience across digital banking, technology transformation, and cybersecurity. With a strong technical background and hands-on experience in large-scale banking transformation programs, he focuses on building secure, scalable, and customer-centric digital experiences
Ramy has contributed to major digital banking and modernization initiatives and regularly speaks at regional fintech, technology, and cybersecurity events, sharing practical insights on digital transformation, innovation, customer experience, and cyber resilience
Amr Elharony is a seasoned Agile leader, Management Consultant, and Founder of Fintech Bilinguals, with a deep focus on digital transformation, data analytics, and artificial intelligence. He currently serves as a Scrum Master within the Data Analytics & AI sector at a Tier 1 bank. Holding a Doctor of Business Administration (DBA) in Digital Transformation and an MBA in Entrepreneurship, Amr bridges the gap between strategic business objectives and cutting-edge technical execution.
He is extensively credentialed across project management, agile methodologies, and data disciplines, holding PMP, PMI-ACP, PSM II, PSPO II, PSK, SAFe SM, Jira ACP-620, and CDMP certifications. A frequent speaker on the intersection of agile frameworks and Agentic AI, Amr is passionate about deploying localized AI models, building multi-model orchestration frameworks, and driving process sustainability within complex enterprise environments.
Enterprise Digital Transformation and ICT Solutions Leader with 20+ years of experience across tier-1 telecom operators in Egypt and the GCC, driving revenue growth, portfolio scale, and enterprise transformation.
Currently leading Enterprise Digital & ICT Solutions at e& Egypt (e& Group), with full ownership of end-to-end enterprise portfolios spanning connectivity, cloud (IaaS/SaaS), security, and digital services. Known for tripling ICT revenues within 18 months, positioning the OpCo as one of the fastest-growing ICT players in the region.
My career spans Vodafone, Orange, and Etisalat, combining deep technical foundations with commercial and strategic leadership. I have built and led multi-disciplinary teams across product, sales, presales, and delivery, and managed regional, multi-country commercial agreements across the Middle East.
Development Finance, Innovation and Entrepreneurship Expert
Economic transformation and international development leader with 16+ years of experience across Europe, Africa, and the Middle East, spanning development finance, private sector development, strategic advisory, institutional reform, entrepreneurship, and innovation-led growth.
Most recently served for five years as Advisor to Egypt’s Minister of Planning, Economic Development and International Cooperation, overseeing more than US$1 billion in development finance. Also served as Co-Chair of the Technical Secretariat of the Ministerial Group for Entrepreneurship, helping lead national policy reforms including Egypt’s Startup Charter.
Earlier experience includes roles with the World Bank and the United Nations Technology Innovation Lab, alongside advisory work with the IsDB, EU, EIB, EBRD, UNDP, ILO, USAID, GIZ, Nesta, and Innovate UK. Brings direct entrepreneurial experience as founder of Yomken.com, an internationally recognized regional crowdsolving platform, and co-founder of two other technology ventures in smart mobility and assistive technology.
Served on the boards of national and regional institutions covering economic policy, development planning, artificial intelligence, intellectual property, venture capital, and regional trade. Ashoka Fellow and LEAD Fellow, Africa CEO Forum, with experience working in and leading teams across 10+ countries, published contributions to the Global Innovation Index, World Economic Forum, and World Bank publications, and fluency in Arabic, English, and French.
Mohammed Alwasli is a Yemeni entrepreneurship, innovation, and ecosystem development professional with 6+ years of experience designing and delivering programs that help startups grow and ecosystems scale.
He founded WASL Ecosystems, an entrepreneurship platform focused on strengthening startup ecosystems and expanding opportunities for founders in emerging, fragile, and underserved markets, with a particular focus on Yemen.
Throughout his career, Mohammed has worked across 20+ entrepreneurship and innovation initiatives, including 10+ accelerators, supporting founders through investment readiness, partnerships, pilots, and market expansion across sectors including FinTech, GreenTech, PropTech, AgriTech, FemTech, and Social Impact.
His work focuses on program strategy, partnership development, founder journey design, and ecosystem building, with a mission to connect entrepreneurs in Yemen and other emerging markets with stronger regional and global opportunities.
Dr. Karim Morsy, a licensed Professional Engineer (P.E.) registered in both Colorado and Kentucky, boasts an extensive career dedicated to climate change, sustainability and water resources. His multifaceted experience spans national and international landscapes across the public sector, United Nation agencies, academia, and the private sector, solidifying his status as a distinguished climate change and sustainability expert.
With over four years serving as an Advisor to H.E. the Minister of Environment in Egypt, Dr. Morsy played a prominent role during Egypt’s COP27 Presidency. As COP27 Head of the Technical Team, he contributed to coordinating high-level efforts and preparing thematic days, Presidential Initiatives, technical studies, and strategic climate finance policy content that supported Egypt’s global climate leadership.
Dr. Morsy’s professional journey includes key positions with major UN organizations, including UNDP, UN-Habitat and UNOPS, where he contributed to climate resilience, sustainable infrastructure, water management, and environmental planning initiatives across the region.
His involvement in shaping the Nexus of Water, Food, and Energy (NWFE) national platform, derived from Egypt’s National Climate Change Strategy 2050, showcases his strategic thinking and leadership in climate finance and sustainable development. He actively contributed to multilateral coordination and building partnerships with MDBs, development institutions and private sector to mobilize climate investments.
Dr. Morsy also serves as the Managing Director of Climate Consultancy, a leading sustainability and climate change consultancy that has delivered recognizable sustainability, ESG, and climate-related reports and advisory services for major regional and global leaders across multiple sectors. He also led impactful national projects, including the National Adaptation Plan (NAP) of Kuwait and the Kuwait Water Masterplan and Strategy 2040.
Karim Wassim is a Chief Operations Officer and delivery leader who turns organizational chaos into working systems. Across 16 years in the EU, APAC, US, and MENA regions, he has worked inside Vodafone's global services organization, led enterprise delivery across 10 countries at Orange Business Services, and built and led a PMO spanning four business units at Majid Al Futtaim. He now serves as COO of PodMedia Network, running operations across Egypt, Saudi Arabia, the UAE, and Bahrain; where a growing share of his work involves using AI and automation to let small teams carry loads that once needed whole departments.
Alongside his corporate roles, Karim has spent the past nine years inside Egypt's entrepreneurship ecosystem, running workshops, consultations, and capacity building programs for founders and early-stage teams. His work sits where corporate operational rigor meets the resource-constrained reality of startups, translating each into terms the other can actually use.
He holds an MBA in International Business and is a certified PMI Agile Certified Practitioner (PMI-ACP) and Scrum Master. He is known for designing systems that respect how teams actually work rather than imposing process for its own sake; turning "we need structure" into frameworks teams genuinely adopt.
Ahmed Mansour is an architect and conservation specialist with over 15 years of dedicated experience in safeguarding and revitalizing Egypt's cultural heritage. He received his Bachelor dregree from the faculty of Fine Arts in Cairo (2002) and his MSc in Conservation of Monuments and Sites from the Raymond Lemaire International Centre for Conservation, KU Leuven (2009). He is the founder of Mansour for Architecture and Conservation. His expertise spans the rehabilitation and adaptive reuse of historical buildings and the regeneration of traditional areas. Ahmed previously served as a key consultant for the UNESCO "Urban Regeneration for Historic Cairo" project, aiming at developing a conservation and management plans for the World Heritage Property. His expertise extends to major sites in Histroic Cairo, Heliopolis, downtown Cairo and Alexandria, where he has led extensive documentation, condition surveys, and adaptive reuse master planning to enhance visitor experience and economic sustainability. Complementing his practice, he is a part-time lecturer and is actively involved in several conservation and rehabilitation projects.
Mark Mouris is a Senior Investment Banking Analyst with over three years of experience in M&A and corporate finance across Egypt and the MENA region. He has worked on 30+ transactions across various sectors, including manufacturing, renewable energy, logistics, media, and healthcare, and has successfully closed five transactions across these sectors. Mark was also the winner of the 2023 CFA Research Challenge in the MENA region.
Waleed is the CEO and Founder of SIDEUP, an e-commerce logistics platform that connects online merchants to 15+ couriers in Egypt and Saudi Arabia through a single dashboard. Founded in 2019, SIDEUP gives sellers of any size the shipping capabilities of a large retailer with no contracts and no subscription fees. The company is headquartered in Cairo and Riyadh and is backed by 500 Global, Launch Africa, UPS Express KSA, Riyadh Angels, Alex Angels, and Core Vision Investments.
Having worked with thousands of merchants across both markets, Waleed has a first-hand view of why deliveries succeed or fail and what separates sellers who scale from those held back by returns and operational gaps. He is an alumnus of Meet Silicon Valley, a U.S. Government-funded exchange program in San Francisco, and a regular speaker at entrepreneurship events across the region.
Dr. Emad Kattara is a seasoned banking leader and economic expert with over 28 years of experience in the banking sector, complemented by more than 16 years of leadership in professional training and development through Banker’s Lounge Academy, which he founded as a leading platform for developing banking professionals and future leaders across Egypt and the region.
He has held senior leadership positions at major financial institutions, including Barclays Bank, Arab African International Bank, and Bank Audi, where he played a key role in shaping strategic initiatives, enhancing institutional performance, and supporting transformation within the banking sector.
Dr. Kattara holds a PhD in Digital Transformation and Financial Technology (FinTech), along with an MBA in Customer Service from the Arab Academy for Science, Technology, and Maritime Transport. His profile reflects a strong blend of strategic vision, digital innovation, and customer-centric excellence.
Throughout his career, he has designed and delivered specialized training programs for most Egyptian banks, in addition to collaborating with the Egyptian Banking Institute, contributing significantly to the development of banking talent and institutional capabilities.
Beyond his executive role, Dr. Kattara is a recognized media figure and thought leader, actively engaging in economic discussions and delivering insightful content through articles and interviews with top industry experts and decision-makers, playing a vital role in advancing financial awareness and professional impact.
a senior marketing executive with extensive experience leading marketing strategy, brand transformation, customer experience, and growth across healthcare, life sciences, and consumer-focused organizations.
I currently lead Marketing at Nawah Scientific, where I am responsible for shaping the marketing direction, strengthening brand and customer experience, accelerating digital transformation, and supporting business growth across Egypt and regional markets.
Throughout my career, I have led multidisciplinary teams and strategic initiatives that connect customer insights with business objectives. My experience spans brand strategy, integrated marketing, digital transformation, customer experience, market development, and building marketing functions that deliver measurable impact.
I believe the strongest marketing starts with understanding people, what motivates them, what influences their decisions, and what creates genuine value for them. My approach goes beyond promoting products and services to building meaningful experiences that turn attention into action, engagement, and long-term relationships.
Marwan El Messiry is a marketing and management consultant, corporate trainer, and MBA lecturer with extensive experience helping organizations translate strategy into practical business results. His work covers leadership development, strategic management, marketing, sales effectiveness, and organizational performance across healthcare, industrial, education, and consumer-sector organizations.
He is the creator of The Effective Manager, a practical leadership-development program designed to help managers lead people, improve decisions, strengthen engagement, and deliver measurable results. Marwan combines academic insight with real-world consulting experience, making complex management concepts simple, relevant, and immediately applicable.
Founder of Business Belarabi platform and angel investor
Business belarabi
Ahmed Rashad is the founder of Business Belarabi one of the leading
Arabic media, education platforms specialized business and career
education, entrepreneurship, and leadership, alongside his work as an
angel investor supporting early-stage ventures. He is also a transformation
management and Strategy Consultant, and a certified executive coach,
with additional roles as a leadership and management trainer and a
contributing writer for Entrepreneur and Think Marketing Magazine
Khaled Alaa is the Head of Operations and User Experience at Talabat Egypt, bringing more than 18 years of experience across e-commerce, marketplaces, logistics, and technology-driven businesses. In his current role, he leads operations, customer and vendor experience, compliance, and business transformation initiatives focused on driving operational excellence and sustainable growth.Prior to Talabat, Khaled held leadership positions at Jumia and MaxAB, where he played key roles in scaling operations, improving customer journeys, and building high-performing teams. He is also a founding board member of the Customer Experience Egyptian Association (CXEGA), contributing to the advancement of customer experience practices across Egypt.
Head of Digital & Assistant Professor of Marketing
AASTMT
Egypt
Dr. Mona Arslan is an Assistant Professor of Marketing & Media at the Arab Academy for Science, Technology and Maritime Transport (AASTMT), where she also serves as Head of Digital Content, leading the institution's digital content strategy and production. She holds a PhD from the University of Hull, UK (2020) and has served as a Development Specialist on a USAID and IU Indianapolis program in Cairo.
Her research centers on marketing, digital communications and consumer behavior in Egyptian and Arab market contexts. Through her Arslan Trust Triad framework, she has guided brands, corporations, and NGOs in building credibility and authentic positioning. Her international teaching spans AASTMT, Marywood University, Roehampton, and Coventry.
Dr Arslan is a Global Shapers alumna with the World Economic Forum and has spent over 12 years with Rotary International.Looking ahead, she aims to bridge research with actionable industry practice, empowering organizations to foster deep stakeholder trust through strategic, impact-driven communication.
Ziad Ashraf is a Product Manager and Solution Architect at Robusta Technology Group, leading product across e-commerce, fintech, and PropTech engagements. His background bridges finance and product: he owned P&Ls and led FinOps at Talabeyah (Acquired by MNT-Halan) before moving into product, where he now builds both products and AI agents using AI-native tooling. Outside of work, Ziad is an avid sportsman who plays almost every sport he can get his hands on. His current focus is kitesurfing, after years of rowing and padel.
Dr. Ahmed, R&D Manager at ITIDA-SECC, helps executives and decision-makers shape their strategies in the disruptive digital economy using broad exposure to a wide range of strategies, business models, methodologies, frameworks, and technologies such as "AI, Data Analytics, FinTech, Metaverse, Business & Enterprise Architecture, Blockchain, Lean Six Sigma, TOGAF, CMMI, and Agile." He also helped them implement these strategies using strategy governance frameworks such as "Balanced Scorecards," "COBIT," and "Objectives & Key Results (OKRs)." He earned his "Executive Doctorate of Business Administration" dual degrees from SKEMA Business School & iaeLyon School of Management—France. Previously, he obtained an MBA from Warwick Business School—UK, and an MSc from AAST—Egypt. He has diverse experience as an R&D Manager, Advisor to C-suite executives, business and enterprise architect, and Executive Coach.
Tamer has over 25 years of investment, entrepreneurial and innovation experience in Africa, Middle East, USA and Europe. As the founding MP of Acumen Resilient Agriculture Fund (ARAF); an impact fund that invests in fast-growing Agri companies with business models that help farmers in East, West and North Africa adapt to climate change, he led the team that invested in 14 companies that impacted more than three million farmers. Prior to joining ARAF, he led responsAbility AG (rA) Agriculture PE in Africa and Cargill’s growth strategy and investment activities in Africa. He received an MBA from NYU Stern School of Business, a PhD in Materials Engineering from Drexel University and a B.Sc. in Metallurgical Engineering from Cairo University.
Dr. Ann Adham's career sits at the intersection of academia, consulting, and professional development.
As a university professor, international trainer, consultant, and speaker, she bridges theory and practice across Public Relations, Marketing, Personal Branding, Luxury Brand Strategy, Communication, and Professional Presence.
What drives her work is a simple belief: expertise alone is rarely enough. Success often depends on how effectively ideas are communicated, relationships are built, and value is perceived.
Medium, Small & Micro enterprises development Authority
Hany Emad is a senior finance and investment executive with extensive experience in development finance, SME financing, venture capital and Fund of Funds investments.
He currently leads MSMEDA’s Venture Capital and Fund of Funds Program, having played a key role in building the program’s investment strategy and institutional framework. The program’s portfolio comprises 18 private investment funds with aggregate capital of approximately USD 1.3 billion and MSMEDA commitments of around USD 60 million, with an expected USD 600 million to be invested in Egyptian companies.
Previously, Hany established and led MSMEDA’s direct lending activity, building a portfolio of approximately EGP 2.5 billion.
His leadership combines investment expertise, institutional development, strategic thinking and a strong focus on building high-performing teams and delivering measurable impact.
Co-Director of the WashU Law AI Collaborative & Adjunct Professor
Washington University School of Law (WashU)
Oliver Roberts is Co-Director of the WashU Law AI Collaborative, an Adjunct Professor of Law at Washington University in St. Louis School of Law, CEO & Founder of Wickard, an Adjunct Professor of Law at Case Western Reserve University School of Law, Managing Attorney at The Roberts Legal Firm, and the Editor-in-Chief of the AI & the Law publication at The National Law Review.
Roberts regularly lectures on artificial intelligence and law at law schools in the United States and abroad. His commentary on AI policy, legal technology, and emerging technology issues has appeared in Bloomberg Law, The National Law Review, The Hill, and Law.com. He also regularly appears as an on-air television commentator on AI issues for media outlets including Fox News, ABC News 2 Nashville, Newsmax, and others.
Roberts designed and taught the nation’s first required AI law school course at Case Western Reserve University School of Law, the nation’s second required AI law school course at Mississippi College School of Law, inaugural AI & the Practice of Law course at Washington University in St. Louis School of Law, and the first legal AI education program in East Africa at Addis Ababa University School of Law. Roberts also taught the nation’s first AI education and certification course in a paralegal program at Kapi‘olani Community College in Hawaii.
As Managing Attorney of The Roberts Legal Firm, Roberts represents high-profile clients in litigation and advises clients on AI, technology, and emerging technology issues. His appellate experience includes two oral arguments and two victories before the U.S. Court of Appeals for the Third Circuit, as well as securing a denial of certiorari from the U.S. Supreme Court that preserved one of those victories. His most recent Third Circuit victory, Culp v. Commissioner of Internal Revenue (3d Cir. 2023), resulted in a precedential opinion departing from nearly a century of Tax Court and appellate precedent concerning taxpayer compliance with the 90-day deficiency petition filing deadline. His first Third Circuit victory overturned a Tax Court decision that had imposed a six-figure tax liability on his clients.
Roberts is a graduate of Harvard Law School and Villanova University. Roberts previously practiced at Skadden Arps and Jones Day.
Magdi Moussa is the Co-Founder of People of AI and People of Data, Egypt's AI community and ecosystem, and the founder of Skew Creative Group, an AI-native creative studio. He leads Egypt's AI Film Festival (AIFF), a national AI filmmaking training program and competition, and is a co-founder of Dnaneer, a SAMA-licensed Saudi fintech. A Forbes 30 Under 30 honoree, Magdi works at the intersection of generative AI, product design and venture building, guided by one principle: creation over noise, systems over hype.
A highly experienced financial expert with over 28 years of experience working in the financial industry, with a proven track record of providing strategic financial guidance to clients across Egypt and the Middle East, helping them unlock their growth potential and achieve their financial goals
A firm believer that great companies are built by great teams,
Tawfik brings over 2 decades of leadership experience across the
fintech and digital payments ecosystem in the Middle East and Africa
to his role as CEO & Managing Director of Taly.
His experience spans launching and scaling operations, navigating
complex regulatory environments, and driving large scale
transformation initiatives across diverse markets in MEA. At the core
of his leadership philosophy is a strong focus on empowering people,
building high-performing teams, and delivering sustainable, long-term
impact through disciplined execution and purposeful growth.
Anna Pochikovskaya opened her first business at 14 - an online healthy bakery in Belarus that still operates today as a family business. She has been building ever since: Germany, Malta, and now the Middle East.
At 22 she founded WOMANIFEST, a conference and online platform for women's holistic wellbeing and leadership. It grew out of 30 events she hosted across 22 countries, each one built one personal invitation at a time.
Today it runs two sold-out European editions, an international online community & educational platform, and — on 31 October — Cairo will welcome its Middle East & Africa edition: 600+ women at the National Museum of Egyptian Civilization, convening founders, investors, operators and cultural leaders.
She is also a transformational coach and hypnotherapist. Her clients are founders and executives, and the work is the part of scaling that rarely makes it into a deck: identity, nervous system, and the capacity to hold what you have built while living a life of fulfilment.
Born in Belarus, educated in Germany, with 25 trips to Egypt, — she chose Cairo, not Dubai and not Riyadh, as the place to build from.
Chief People Officer & Board Member | People, AI & Organizational Transformation
Nawah Scientific
Wakid Marrei is Chief People Officer and Board Member at Nawah Scientific Group, where he leads the organization’s people strategy, leadership development, organizational transformation, and talent agenda across a growing regional and international footprint.
With extensive executive HR and management experience across Egypt, the GCC, Europe, and Africa, Wakid has held leadership roles with multinational and regional organizations including the British Council, Al-Futtaim, Pepsico, Al Safi Danone, and Lafarge.
His work sits at the intersection of people, business, leadership, and technology. He is particularly interested in how organizations can use talent intelligence, competency-based decision making, data, and AI to identify potential, develop leaders, improve organizational decisions, and build future-ready workplaces.
Wakid is also the architect of Nawah’s People for Growth (P4G) strategy and has led the development of integrated talent, performance, competency, succession, and organizational development frameworks designed to translate business growth into sustainable people capability.
Investment Manager & Director of Strategic Partnerships
Sanad Partners
I bring over a decade of experience spanning venture capital, startup acceleration, media, and strategic partnerships with a focus on building founder-first platforms and driving meaningful innovation across the MENA region.
Starting in digital media and marketing, I co-founded a creative agency that served clients like Giza Systems and Maker Faire Cairo, before transitioning into the entrepreneurship ecosystem. I spent five years at Flat6Labs, leading startup scouting, program design, and ecosystem partnerships. During that time, I reviewed 1,000 startups and helped design national initiatives in sectors like GovTech, AgriTech, and ConTech.
As General Manager of Lantern Ventures, I oversaw operations, investments, and strategic growth helping the studio evolve from a startup builder into an impact-driven venture platform. Following a merger, I now serve as Chief Strategic Partnerships Officer, where I lead external collaborations and drive regional expansion.
Today, I’m focused on deepening my impact in strategic partnerships and venture support with a long-term vision of helping shape founder-first platforms, expand regional collaboration, and contribute to sustainable growth across the MENA ecosystem.
Let’s connect if you're working on something ambitious in the venture or innovation space.
Ahmed Samy Sheta graduated from the Faculty of Medicine at Tanta University in Egypt in 2018, with honors and distinction. He moved to the UK, training as a clinical fellow at King's College Hospital and Southampton University Hospital and earning MRCS from the Royal College of Surgeons of England. He returned to Egypt to co-found Farapi, a software company. At Farapi, he built Qarar, an HR platform covering the full hiring and workforce lifecycle. He speaks Arabic, English, French, and German.
I am an Egyptian productivity consultant and Founder of Be Productive Training & Consulting, with a methodology officially documented by the Egyptian Ministry of Culture under the field of psychology. I specialize in transforming chaotic workplaces into high-performance systems that double output and maximize efficiency.
My work is centered on helping clients reclaim their time and focus through practical Time Management and Productivity Systems, building sustainable habits, not just theory.
Over the past 5 years, I've helped more than 1,000 professionals and business owners reclaim their time and achieve peak performance across coaching, group programs, and corporate training. My clients consistently report 50 to 70% improvement in productivity within the first 2 months of implementing my proven systems.
What I Do:
Productivity consulting for company owners and executives at leading organizations including SUTRA, CURVA, GIB GAS, 99 AGENCY, and GLORIA.
One-on-one consulting for over 200 professionals, transforming their mindset and work approaches.
Corporate training programs that have impacted 100+ participants.
Speaking & Training:
As a 2x TEDx speaker, I've delivered impactful presentations at prestigious events including the Egyptian Ministry of Communications, Google Developers Groups, Alex Techne Summit, Cairo Techne Summit, ASU IHUB, and IEEE BUB SB.
My mission is simple: help ambitious professionals and business leaders eliminate overwhelm, build sustainable systems, and achieve extraordinary results without burning out.
Ready to transform your productivity? Let's connect and explore how we can unlock your peak performance together.
Dr. Ahmed, R&D Manager at ITIDA-SECC, helps executives and decision-makers shape their strategies in the disruptive digital economy using broad exposure to a wide range of strategies, business models, methodologies, frameworks, and technologies such as "AI, Data Analytics, FinTech, Metaverse, Business & Enterprise Architecture, Blockchain, Lean Six Sigma, TOGAF, CMMI, and Agile." He also helped them implement these strategies using strategy governance frameworks such as "Balanced Scorecards," "COBIT," and "Objectives & Key Results (OKRs)." He earned his "Executive Doctorate of Business Administration" dual degrees from SKEMA Business School & iaeLyon School of Management—France. Previously, he obtained an MBA from Warwick Business School—UK, and an MSc from AAST—Egypt. He has diverse experience as an R&D Manager, Advisor to C-suite executives, business and enterprise architect, and Executive Coach.
AHMED EL ALFI
Founder and Chairman of Sawari Ventures, named as one of the most creative people in the world by Fast Company, Ahmed El Alfi has been an early stage/growth investor for over 30 years, translating to an extensive experience in funding and nurturing early-stage companies. In 1990, he founded Hybrid Capital Partners, a private investment partnership. Hybrid Capital has funded, helped grow and exited several successful companies. From 2010 to 2013 he founded Sawari Ventures, Flat6Labs, Nafham, and TATP. Flat6Labs is the MENA region’s leading startup accelerator. Nafham is the top Arabic online video educational platform covering the Egyptian, Saudi and Syrian public school curriculums, Nafham has given over 100 million free video lessons to students. TATP took over management of half of the American University in Cairo’s Tahrir Square campus to form The GrEEK Campus; a 25,000 square meter office park where over 130 companies work and collaborate.
In addition to Sawari Ventures’ portfolio of investments, his current portfolio includes NeuroTrainer, Pacific Toxicology, as well as Zignal Labs.
Prior to becoming an early-stage investor in 1990, he was Senior Vice President of Jefferies & Company, where he worked for 10 years. He has served on the Boards of Directors or Advisors of several corporate boards as well as multiple academic institutions.
Sherif Kozman has spent 25 years in enterprise technology. He is the CEO of Extreme Solution, guiding organizations through governed enterprise AI adoption on Google Cloud, and founder of NAYA, the proof and control layer for money movement.
Practitioner-builder.
Building human and AI teams.
A Human still in beta.
Hatem is currently the founder and CEO of EduSofx. “EduSofx Learning Buddy” provides AI Agents for Curriculum-Grounded Teaching and Learning. An AI-powered learning platform that lives inside your school's existing ecosystem—connecting to LMS, SIS, and content repositories to empower them with intelligent agents. With 30 years of experience, and a master’s degree in Organization Consultancy from Hult (Ashridge) in UK, Hatem is an impact driven leader who developed a proven track record of Leading transformational projects that changes peoples’ life. As a member of Global Alliance team for MBRGI Digital School in UAE serving 150K students in 12 countries and aiming to reach 1M in 3 years’ time. Hatem Led the Education Transformation efforts in EMEA large customers for Microsoft as a Principal Transformation Architect/Consultant. This involved solutions north of $500M. Before Microsoft, Hatem served as a Partner and Chief Growth Officer in Almentor.net (2018 to 2021, During this assignment, Hatem drove the growth strategy for this online platform that has more than 2.2 million visitors and 3 million visits during 2018 which was its first year of operation. In 2021, it almost tripled in terms of visits. 1M learning experiences were achieved on the platform and the company is a well-established video-based learning platform serving the Arabs needs around the globe with more than 15,000 high quality video-based learning experiences now. Before Almentor.net Hatem held many executive positions like the Chief Technology and Transformation Officer for the largest K-12 school chain globally GEMS Education. With many transformation projects in the K-12 learning business model. As well as the CEO for ITWORX Education where the company reached to 6 million learners on its platform. Hatem held management and technical position for Microsoft, IBM for almost 9 years in Egypt and Gulf Area. Hatem’s work in the Education and learning spaces impacted some deprived groups like Syrian refugees in Lebanon and Turkey as well as low-income families in east Africa. Hatem helped many nation-wide education transformation projects (e.g., BSF in UK in Durham and Kent, National projects for Education in Qatar, UAE, KSA, and Egypt). Hatem is sharply focusing on the opportunities to nurture people’s capabilities. Driving Impact in all fields is the main motivation. Hatem’s most important role is inspiring his three boys (28, 24, and13 years old) to be the best versions of themselves and find true meaning for life.
Omar Eleish is a foreign direct investment (FDI) expert, economist, and entrepreneur with extensive experience supporting investment-led economic growth across Europe, Africa, and the Middle East. As Founder and Managing Director of ITI Integrating Economies GmbH, he advises governments, international organizations, and private-sector stakeholders on investment attraction, business expansion, and economic development strategies. His experience includes work with the World Bank Group, COMESA, and numerous national investment promotion agencies and economic zones. Omar brings practical insights into how startups, scale-ups, investors, and policymakers can leverage international expansion and investment to accelerate growth and create lasting economic impact.
Entrepreneurship Advisor to the Prime Minister of Egypt Regional Managing Director, MENA
Endeavor
Egypt
Amr El Abd works at the intersection of entrepreneurship, capital, and public policy, with over 25 years building the institutions that empower founders across emerging markets.
In 2024, he was appointed Advisor to the Prime Minister of Egypt for Entrepreneurship, where he plays a central role in shaping national strategy to empower founders and drive innovation-led growth. He is currently co-designing and leading government initiatives to support the transformation of the entrepreneurship ecosystem. In 2025, he was appointed to the Board of Directors of MSMEDA, Egyptʼs apex authority for micro, small, and medium enterprise development.
Mr. El Abd serves as Regional Managing Director for MENA at Endeavor, the worldʼs leading network supporting high-impact entrepreneurs across 50+ markets. He assumed the regional role in 2023 after serving as CEO of Endeavor Egypt, where he led the organization through a strategic repositioning that expanded its founder base and deepened its institutional partnerships.
His policy and capital markets work spans more than a decade. As Senior Advisor to the World Bank, he supported the design and structuring of Egyptʼs first fund-of-funds program — a foundation he continues to build on in his current government role. He was previously the founding CEO and Vice Chairman of Egypt Ventures, the countryʼs first government-backed VC firm, and founding Chairman of Falak Startups, one of the regionʼs largest accelerators. He has also advised the Ministry of Investment on national startup and innovation policy.
In 2002, well before entrepreneurship became a policy priority in the region, Mr. El Abd launched the Entrepreneurs Business Forum – Egypt (EBF), the countryʼs first nonprofit dedicated to empowering founders. He has co-founded ventures across technology, logistics, consulting, and education. He holds a degree in Economics from Georgetown University.
I'm the Founder and Managing Director of Forefront Consulting and a strategy advisor to CEOs, founders, and
boards. Over the past fifteen years I've worked with groups, enterprises, and mid- sized businesses in Egypt, the UAE, and Saudi Arabia; helping them turn complex challenges into structured, executable growth strategies.
My focus is the hard part of strategy: execution. I help leaders cut through complexity , align their teams around a clear direction, and build the discipline that turns ambition into measurable outcomes.
Beyond client work, I'm invested in the strategy conversation in the region — convening C-level leaders and
strategy practitioners to share knowledge, challenge thinking, and raise the bar for how strategy gets done.
Sherin's mixed background of Psychology, User Experience and Therapy allows her to see users beyond the interface. 10 years ago UX was about "How does it work?", now it's about "How does it feel?". Empathy is what allowed her to lead the UX research project on Egypt's Masr el Rakameya digital platform.
She believes Ai can be the best assistant to free up time to do real research and design incredible intuitive experiences. She's also the co-owner of two restaurants, bäxters european kitchen and PaoPao | Edgy Asian. Still creating experiences, just more delicious ones!
Technical Advisor - Green Private Sector Development
GIZ
Egypt
Sally possesses a diverse professional background, encompassing both the private sector and the development sector. In her current role as technical advisor for green private sector development in PSI II project she focuses on accelerating climate tech entrepreneurship in Egypt by strengthening entrepreneurial ecosystems and developing support measures that aim to de-risk early-stage investments. She is currently programme lead of the Egypt Climate Invest programme and ESO Climate Innovate Egypt programme.
She has also led programs to build the capacity of manufacturing SMEs, facilitated public-private partnerships, and collaborated with startup support organizations on sustainable enterprise growth initiatives. Within the private sector, she has extensive experience in product management across multiple industries. She is also a certified expert in climate finance from Frankfurt School and an ESG (GRI) professional.
Mohamed Hussein is a senior banking executive with more than 20 years of experience across Business Banking, SME Banking, corporate banking, credit, and digital transformation.
He currently serves as Head of Business Banking at Arab African International Bank (AAIB), leading the development and growth of the bank’s Business Banking franchise.
Previously, he established and led AAIB’s SME Banking business and its digital transformation agenda, with a focus on building innovative banking propositions and positioning the bank as a long-term Growth Partner for businesses.
Prior to AAIB, Mohamed held a senior leadership role at Banque Misr, where he established the SME Business Hubs model to expand financing for medium enterprises beyond Cairo and sponsored the development of the bank’s digital SME lending proposition, Express Loan.
Earlier, he spent more than a decade with Barclays Bank Egypt, building extensive experience across commercial banking, credit, and relationship management.
He also served as a Non-Executive Board Member of Sandah Microfinance, contributing to governance, risk, and audit oversight. Mohamed holds an MBA From AAST
After a stint at his father’s gold business in Alexandria, Egypt, Rafy spent the first 15 years of his career in information provision for Middle East capital markets. Over the years, his career has ventured into journalism before assuming overall regional responsibility for ISI Emerging Markets, a multinational economic and financial database firm.
Later, he provided development consultancy to both USAID, Canadian International Development Agency and UNIDO. This led to a pivot from traditional investment advisory onto innovative technologies, including renewable energy and fintech ventures.
Rafy holds an LL.M. in International Business Law, University of Leiden, The Netherlands. He is also the holder of a B.A. with a Major in Economics and Political Science from McGill University, Montreal, Canada.
Born and raised in Alexandria Egypt, started my career 33 years ago with HSBC Group, working in UAE, Egypt and with Global Shared Services. Moved to Emirates NBD in January 2025 to Head the Operations Division and drive the Operations Evolution agenda. Thru out my career I managed Operations, Branch Network, Contact Centres and Shared Services, with extensive expertise in Performance and Stakeholder. I worked on embedding strategies, delivering change, leading transformation, capacity management and adopting new ways of work. I have gained competency in people management, internal controls and fostering compliance culture, while driving end-to-end Customers’ Journeys and Customer Experience agendas. Appointed as a board member within HSBC Global Service Centre, in addition to ongoing facilitation of Leadership Programs and providing mentorship and coaching to Execs at different levels and Regions.
Director of Public Policy, Middle East and North Africa
Meta
United Arab Emirates
Basma Ammari is the Director of Public Policy for the MENA region at Meta. She leads a team that focuses on tech regulations and policies, promotes platform integrity, and supports innovation ecosystems. By practice, Basma is an international development and public policy professional with over 20 years of experience, having worked at the World Bank in Washington DC, Africa and MENA, as well as with social impact organizations and governments in those regions. Basma worked across several sectors and contexts, from education, to health to community development and across several countries, including in conflict and post conflict zones in West and East Africa and the Middle East. Prior to Meta, Basma served at the Prime Minister’s Office of the UAE as advisor in Strategy and Innovation. She has a Bachelors in Economics and Finance and holds an MBA degree.
Gehad Abdullah is an entrepreneur and program leader with a decade of experience building businesses and supporting high-growth startups across Egypt and the region. She is the Founder of MerMaid, one of Egypt’s pioneering tech-enabled home services platforms, which she grew from the ground up into a multi-city business supporting thousands of service providers. Today, she is a Program Manager at Plug and Play, leading innovation and startup programs while connecting founders with investors, corporates, and growth opportunities. Her experience spans entrepreneurship, venture building, accelerator management, and ecosystem development, with a particular passion for helping ambitious founders turn strong ideas into scalable businesses.
Chris Abboud
General Manager, Beyti - An Almarai Subsidiary
Christian Abboud is an accomplished leader in the FMCG industry with over two decades of experience spanning four continents in both emerging and developed markets with a proven track record of driving growth, innovation, and operational excellence. Recently appointed as General Manager of Beyti, an Almarai subsidiary, Christian is poised to bring his visionary leadership to further strengthen the company’s market position.
Before joining Beyti, Christian held senior roles at global powerhouses such as Nestlé, PepsiCo, and P&G. He is widely recognized for leading transformative business initiatives, expanding market presence, and implementing sustainable practices that deliver long-term value. His leadership style fosters high-performing teams that thrive on collaboration, passion, drive for results, and making a positive impact.
His expertise extends beyond management to include board and chair roles, showcasing his commitment to shaping agile and future-ready organizations.
Christian is a graduate of the American University of Beirut with a BA in Business Administration and has completed the Program for Executive Development at IMD, Switzerland, further sharpening his strategic and leadership capabilities.
Mehdi Taher is the Head of Public Policy for North Africa at Meta, where he leads the company’s engagement on a broad range of policy issues across the region. His work spans regulation, technology policy, platform integrity, and innovation, with a particular focus on artificial intelligence. He engages with governments, industry leaders, and civil society to shape responsible and forward-looking approaches to technology governance.
With a background as an economist and a former diplomat, Mehdi has worked across the Middle East, Africa, and Europe on political, economic, and strategic issues. He has held senior roles in the UK government, covering foreign policy, trade, security, and economic development. His experience includes engaging with international institutions, shaping policy initiatives, and navigating complex geopolitical and regulatory environments - expertise he now applies to the evolving landscape of tech policy.
Al.Engbawy has 25+ years of experience in many fields such as Projects Management, Leading Training Programs (Communications, Information Technology and Management), Learning and Development. On the practical side, he participated and was involved in many National Projects in Egypt such as (but not limited to):
• Professional Training Project for young Egyptian Graduates over 5 years that led to more than 35,000 ICT Professionals in the market during his work in Ministry of communications.
• The ICDL "International Computer Driving License" Scholarship for the Government Employees over 3 years that led to more than 30,000 ICDL Certified Employees during his work in Ministry of State for Administrative Development .
• Designing and supervision for countless of “Middle and Senior Managers Programs” in the field of Management for both public and privet sector for more than 40,000 trainees during his work in National Management Institute.
He conducted and managed 500+ training courses in different ICT & Business areas including, but not limited to, IT, Project Management, Operations Management, etc. Received reputable certifications in training, facilitation and other technical aspects including, TTT Certified Trainer, Business, Telecom Certified Trainer, and others.
He graduated from Communications & Electronics Engineering Dept., Faculty of Engineering and Technology, from the Arab Academy for Science & Technology & Maritime Transport (AASTMT) in Alex. 1997, later he completed Master studies in the field of Quality Management in 2012.Currently he is the Executive director for both DEMI and DECI affricated from MCIT that successfully conducted training programs for more than 250k students all over Egypt.
Professor Ahmed Morsy is the Founding Director of the AI Research Lab at the Faculty of Engineering – Cairo University and former Chair of the Biomedical Engineering department at the same University. He is the Founder of Nebras Technology, an Egyptian venture which grew to be a leading regional provider of healthcare information management solutions. He received his Ph.D. in Health Technology from Duke University, USA.
Dr. Morsy has held many lead and advisory roles in the healthcare technology management space. He was Lead R&D Engineer at Philips Medical Systems in Seattle, USA; and the General Manger of IBE Technologies. He later served as Senior Advisor on IT strategy planning to the Chairman of Egypt National Post Organization, Senior Director at SysDSoft (acquired by Intel), and Senior Program Manager at the Microsoft Innovation Center in Cairo leading the healthcare innovation team. He was also the Editor in Chief of the IEEE Pulse magazine, the flagship health technology magazine for the IEEE.
Dr. Morsy is currently the Vice Chair of the Healthcare Governance and Transparency Association and also a member of the Investment Committee of Egypt Ventures (national VC with an investment portfolio of over EGP 1 Bn).
Dr. Morsy has several international publications and 4 United States patents.
Nagy Iskander is a seasoned investor, business leader, and entrepreneur with a distinguished 35-year career spanning finance, oil and gas, FMCG, and venture capital. As an active investor and mentor, he plays a pivotal role in shaping the future of high-growth startups and investment ventures across diverse industries, including Green Energy, Fintech, AI, E-commerce, Deeptech, and Agritech.
Nagy’s investment acumen is rooted in a deep understanding of capital markets, deal structuring, and strategic growth. His expertise was honed during his tenure at BP, where he spent 22 years negotiating multi-million-dollar agreements with governments across Egypt, Trinidad, and the US. He also held key leadership roles as CEO of United Gas Derivatives Company (UGDC) and board member for BP Egypt, Natural Gas Vehicle Company (NGVC), and BP’s LNG, oil trading, and Castrol Lubricants divisions. His background in banking, including experience at the Export Development Bank of Egypt, further solidified his ability to navigate financial landscapes and assess high-value investments.
As an angel investor, Nagy actively supports and funds startups through MINT Incubator, AUC Venture Lab, DarE Incubator, Raya, and Cultiv Ventures. His hands-on approach goes beyond capital injection—he provides strategic mentorship, leveraging his vast industry network and operational expertise to help entrepreneurs scale and secure follow-on investments.
Beyond his investment portfolio, Nagy contributes to the financial and energy sectors as a lecturer at the Arab Academy for Science, Technology & Maritime and as a mediator at the Cairo Regional Centre for International Commercial Arbitration, specializing in complex dispute resolutions.
He holds a B.Sc. in Engineering from Ain Shams University and M.Sc. in International Banking and Finance from Southampton University, UK. His career is a testament to his ability to identify high-potential opportunities, structure successful deals, and drive innovation through strategic investments.
Sherry Dzinoreva is the Director of Public Policy – Programs and Product for Africa, Middle East, and Türkiye (AMET) at Meta. In this role, she leads teams driving regional programs, community partnerships, and product strategy for WhatsApp, Instagram and AI.
During her tenure at Meta, Sherry has been instrumental in launching transformative initiatives such as NG_Hub, an innovation and skills development center in Lagos; MyDigital World, a digital literacy program empowering youth, educators, and parents; and a suite of grants, mentorship, and training programs that support creators and developers throughout the AMET region. Her leadership is defined by a commitment to building inclusive digital ecosystems and fostering local talent.
Beyond her work at Meta, Sherry serves on the Board of Advisors for the Roundhouse Trust, where she helps shape the organization’s youth-focused initiatives. Previously, as Program Director at Digify Africa, she led efforts to train over 70,000 young people in digital skills across Sub-Saharan Africa. She was also the co-founder of Social Media Week Johannesburg, a pioneering city-wide conference that democratized access to digital innovation through free workshops and events.
Kyriakos Fialoyiannos has more than 10 years of experience in investment management, mergers and acquisitions, and financial advisory. He is the Investment Portfolio Manager at Gravity Ventures and Investment Advisor at Gravity VC Fund, where he evaluates deep-tech opportunities and supports startups across biotechnology, healthcare, cleantech, defense & space, and transport & mobility.
Medical doctor and Public health expert with 15+ years of experience advancing public and reproductive health, Healthcare system strengthening, contributed efficiently in health system reform in Egypt. Proven track record in designing and implementing large-scale health initiatives within the Universal Health Insurance System, including service delivery models, performance frameworks, and revenue cycle systems. Skilled in leading multi-stakeholder collaboration with government entities, UN agencies, and international partners to develop policy, strengthen health systems, and deliver measurable impact. Brings strong expertise in technical advisory, multi-stakeholder coordination, and translating data into policy and operational solutions. Committed to improving equitable access to quality reproductive health services and driving sustainable health outcomes for women and vulnerable populations.
Alison Cossette is founder and CEO of ClariTrace, where she's building graph-based intelligence for AI systems. Her work spans AI governance, physical AI, and retrieval research—she recently won "Most Impressive Project" at Physical AI Hack 2026 for a VLA-powered robot that reads books to children. Alison serves on the US NIST Generative AI Public Working Group and has studied AI and Data Science at Northwestern University at the Master's level. She speaks globally on building AI systems that are capable, controllable, and worth trusting.
Ahmed Mohamed Abd El-Aal , CEO and Co-founder of 3BL Esports. The first professional E-sports team baseg from Upper Egypt, were we managed to make first feminine E-sports team in Egypt, and also managed promote 6 professional teams in 6 differentgames. Ahmed studied business administration and management, also studied Finance and accounting , which helped to increase the investment in the organization so much. Studied E commerce, also managed to give alot of talks about E-sports fields , and how to develop your brand.
I’m Adham ElKholy, 26 years old , Founder & CEO of ArmyVerse Athletes Nutrition, an Egyptian sports nutrition company focused on helping athletes improve their performance, recovery, health, and body composition through personalized nutrition systems.
I graduated from Cairo University, Faculty of Engineering, in 2023, and founded ArmyVerse in 2024.
Since then, we’ve worked with 4,000+ athletes across different sports, building ArmyVerse as a system-driven company that combines nutrition, data, technology, and continuous follow-up.
I’m passionate about entrepreneurship, business growth, leadership, and building high-performance teams and systems.
Yasmine Shihata, is an Egyptian and UK national, born in Kuwait who went to international schools in Vienna, Austria and Washington D.C. She attended university in London, where she graduated from the London School of Economics (LSE) with a degree in International Relations. Having had a passion for fashion, art and magazines from a young age, Yasmine interned at Vogue and Marie Claire magazine in London during her studies.
Yasmine’s professional career began in New York City, where she joined Vogue magazine as senior assistant to the Editor in Chief, Anna Wintour. This demanding position exposed her to the corporate magazine world and the intricacies of magazine production and public relations at a young age, Yasmine then moved to Cairo and founded Egypt’s first English language lifestyle publication: Cleo magazine. Cleo magazine was a hit from its inception, as it tapped into a virgin market and the aspirations of Egypt’s emerging sophisticated and modern culture. Yasmine’s success in her first venture cemented her status as a pioneer in Egypt’s English language lifestyle magazine market.
Yasmine then sold her shares in Cleo and went on to launch Enigma magazine: the Arab region’s glossy lifestyle magazine for sophisticated Arab men and women with an international outlook. Enigma quickly became the region’s leading English lifestyle magazine and expanded its distribution throughout the Middle East. eniGma was also the first magazine in the Middle East to be available in print and online, with a dynamic online platform that includes video clips of Enigma cover shoots, interviews, and photos from social events, as well as a comprehensive archive of past magazine features. With a market presence spanning 22 years, eniGma has become a leading pan-Arab lifestyle English language magazine, featuring the region’s most dynamic celebrities, entrepreneurs, fashion and interior designers, and trendy destinations. The magazine is distributed in Egypt, Kuwait, Abu Dhabi, Dubai, Bahrain, Qatar, Jordan, Oman, and London.
Yasmine also launched Enigma’s PR and events division to bring the glamorous world of eniGma magazine to life in cities across the globe - and to date it is the only Arab media company to do so. The eniGma PR division has hosted exclusive events in Cairo, London, Dubai, New York and Los Angeles. The events included a 2000 person celebration at the foot of the Pyramids of Giza on the occasion of the 5th anniversary of Enigma magazine with a performance by Bryan Adams, followed by an even larger celebration of the magazine’s 10th anniversary, also at the Pyramids, with a performance by Kylie Minogue. Along with many other smaller events - with high profile guests such as Sir Richard Branson and former US president Jimmy Carter - in the international cities mentioned above. Enigma also organized the Cairo International Film Festival’s closing party sponsored by Bulgari and many other events in Cairo and beyond.
Yasmine also set up another division, eniGma TV, which films exclusive celebrity and entrepreneur interviews, cover shoots, PR events, and the latest fashion trends, for eniGma readers online. Enigma TV videos can be viewed on Enigma’s website, social media platforms and its dedicated YouTube channel. Today Enigma Star is a digital platform with strong social media presence.
In 2013, she launched an Arabic language sister magazine, eniGma Star, a pan-Arab magazine, dedicated to celebrity and fashion news and features. The magazine was created to target the pan Arab audience around the Middle East, with exclusive and stylish content. Today Enigma Star is a digital platform with strong social media presence.
Enigma also hosts an annual Celebration of Arab Glamour & Success in both Beverly Hills, California, London and Dubai to highlight the best of the Middle East and to bring an exclusive selection of VIPs from the Middle East and around the world together. The events are always star studded and also feature the presentation of Enigma Achievement Awards, to honour leading Arab personalities and entrepreneurs who have had an international impact throughout their careers. Past awardees have included Naguib Sawiris, Mohamed Alabbar, Mohamed Hadid and many more. These successful events have helped promote a greater appreciation of Arab success and culture around the world and help bring the East and West closer together.
After 25 years in the industry, despite the political challenges in the region, the Enigma brand has continued to grow and succeed due to Yasmine’s dedicated efforts and genuine love for her work. Her extensive experience has provided her with an invaluable understanding of exclusive content and media production, public relations, business development and an amazing database. Yasmine is one of the few Arab women in the Middle East who has created her own international business, a strong brand name and has become a pioneer in the Middle East’s lifestyle and entertainment media and PR industry.
Amr Bassiony is a Creative Director with over 20 years of experience turning challenges into ideas, concepts, and experiences. His career spans advertising, branding, events, and experiential design across Egypt and the Middle East, where he has led creative teams and developed work across a wide range of industries.
Throughout his career, Amr has been particularly interested in the thinking behind the idea — how we move beyond the obvious, look at problems from different angles, and make unexpected connections that lead to stronger ideas.
He believes creativity is not about waiting for inspiration or having a special talent. It is a way of thinking that can be practiced, developed, and deliberately applied. At the heart of his approach is a simple belief: good ideas don't just happen — they are made.
Ahmed is a banking professional with 11+ years of experience across investment products, fintech, innovation and portfolio management. He currently serves as Head of Investment Products at CIB Egypt, where he leads the development and growth of investment solutions and oversees 6 investment funds with a total portfolio exceeding EGP 20 billion. Throughout his career, Ahmed has worked across traditional banking and emerging financial technologies, with a strong focus on developing customer-centric investment solutions, digitalizing investment journeys, and building strategic partnerships with fintechs and technology providers.
Egyptian content creator and streamer specializing in gaming, entertainment, and lifestyle content. I create engaging digital experiences and connect brands with gaming communities.
Nada Helmy is a Value Creation Manager at HALA Capital, where she works closely with portfolio companies to unlock growth through strategic partnerships, business development, and access to new opportunities across the MENA ecosystem.
She has spent the past decade working across the venture capital and startup ecosystem. Before moving into VC, Nada was a startup founder herself, giving her firsthand experience of building and scaling a business.
Nada is also a business content creator and host of The Real Preneur. With 50+ podcast episodes and 120K+ followers across social media, she shares insights on entrepreneurship, startups, and business.
Interior Designer | Board Member at Ministry of Youth & Sports' "Be Shababha" Federation | Founder of Dai Online Training Platform | Member of Business Women of Egypt (BWE21) | Host of Oswa Podcast / country Advisory Council at youth engagment Wing at g100